My journey as a graphic designer was the foundation of my career, and it continues to be an integral part of my professional path. While my role has expanded into strategic marketing, my background in design has allowed me to blend creativity with business goals, contributing to the success of every project I’ve participated in. With hands-on experience in both strategy and creative execution, I bring a unique perspective to designing visual identities and user experiences.

Creative Contributions in My Early Career in Brazil

During my earlier roles in Brazil, design played a pivotal role in shaping my contributions to various organizations. I worked on a wide array of creative projects, from developing window displays for retail stores to creating digital designs, web banners, logos, and brand manuals. I was also heavily involved in producing commercial presentations and promotional materials that enhanced brand visibility and drove engagement. My design expertise helped businesses effectively communicate their value propositions while ensuring a visually cohesive brand identity.

Redesigning the Tourism Meetings Website for Mexico

At the Mexico Tourism Board (CPTM), I led the redesign of the country’s Meetings Tourism website, transforming its usability and making it a powerful tool for industry professionals. By improving user experience and strategically organizing content, we enabled users to better explore Mexico’s diverse destinations and tourism products. The redesigned website not only facilitated lead generation but also contributed to a significant 32% increase in lead conversion rates. This digital transformation played a key role in positioning Mexico as a leading destination for business tourism between 2015 and 2019.

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Design and Marketing for Cancun ICC

At Cancun International Convention Center (CANCUN ICC), I expanded my design role, contributing to both print and digital materials that aligned with the center’s marketing strategies. My efforts were critical in updating the convention center’s website, creating engaging web content, and developing promotional materials and presentations that enhanced the venue’s appeal to international clients. Additionally, I played an advisory role within the Punta Cancun Alliance, where I provided strategic input as the creative lead for marketing materials promoting Punta Cancun as a prime destination.

Innovative Use of AI in Marketing for Mexico City’s Tourism Brand

At the Fondo Mixto de Promoción Turística de la Ciudad de México, I applied my creative skills not only to traditional design projects but also to innovative content production using AI. I spearheaded the implementation of generative AI to produce destination marketing content, a first for the tourism sector in Mexico City. This initiative resulted in dynamic, cutting-edge content that significantly elevated the city's marketing efforts.

Conclusion

My extensive background in graphic design and web development has given me a comprehensive understanding of how to create visual identities that not only resonate with audiences but also drive business results. Whether through strategic marketing campaigns or hands-on creative design, I am committed to creating experiences that are both visually compelling and aligned with organizational goals.