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Get to know me


From the start of my marketing career, I realized that telling a story that truly connects is key to leaving a lasting impression.

I’m Felipe Araujo Silveira, a marketing strategist with over 15 years of experience across industries such as tourism, construction, retail centers, hospitality, and convention centers. My passion is creating strategies that not only capture attention but also deliver tangible results.

Throughout my journey, I’ve honed advanced skills in market research, global communication planning, digital marketing, SEO, event logistics, and budget management. What drives me is the challenge of turning problems into growth opportunities, using a mix of creativity, data-driven insights, and strategic planning.

My desire to understand audiences on a deeper level led me to explore neuromarketing, a field that studies consumer behavior from a psychological perspective. Currently, my studies in Applied Neuromarketing at UPV allow me to go beyond traditional metrics and campaigns, connecting with the emotions and minds of consumers.

For me, marketing is not just a sales tool; it’s an opportunity to create authentic experiences that resonate globally. If you’re looking for a marketing strategist with a global vision, a solid academic foundation, and a passion for problem-solving, I’m here to help tell your brand’s story and elevate your business.


Education

Master's Degree in Neuromarketing

Universitat Politècnica de València (UPV) | España

Master's Degree in Neuromarketing

Universitat Politècnica de València (UPV) | España

Master's Degree in Neuromarketing

Universitat Politècnica de València (UPV) | España

Master's Degree in Strategic Marketing

Instituto Tecnológico Autónomo de México (ITAM) | México

Bachelor's degree in Marketing and Communications

Universidade Paulista (UNIP) | Brasil

Work Experience

Marketing Director

Mexico City Tourism Board (FMPT CDMX) | 2022-2024

Marketing Projects Coordinator

Independent | Personal Client Portfolio | 2020 - 2022

Marketing Manager

Cancun International Convention Center (Cancun ICC) | 2019 - 2020

International Relations Manager

Mexico Tourism Board (CPTM) | 2015 - 2018

Marketing Analyst, Events and Products

Consultoria, Métodos, Assessoria e Mercantil, S/A (CMA) | 2014

Marketing, Promotion, and Events Apprentice

Scania Brasil | 2012 - 2013

General Marketing Apprentice

IL Barista Cafés Especiais | 2011

Graphic Designer / Marketing Assistant

Martinez Comunicação Visual | 2009 - 2011

Tech Stack: Mastering AI, Data Analytics and Creative Design

My technical expertise spans a wide array of advanced marketing tools and software that enhance my strategic and creative capabilities. I have a strong command of artificial intelligence tools, data analysis platforms, and creative design applications. Specifically, I am proficient in Microsoft Office and highly skilled in Adobe Illustrator, with intermediate expertise in Adobe Photoshop, Premiere Pro, and Sony Vegas Pro for graphic design and video editing. Additionally, I have foundational knowledge of Adobe Lightroom.

When it comes to data analytics and neuromarketing tools, I am adept at using platforms like SPSS, iMotions, and ESense, which empower me to analyze complex datasets and optimize marketing strategies based on data-driven insights. By leveraging the latest technology, I integrate AI-powered solutions and advanced data analytics to inform every decision, ensuring a perfect blend of creativity and strategy in all marketing initiatives.

Brands I have work with

  • MEX